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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q88-Q93):

NEW QUESTION # 88
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A. Managing the Enhanced SFTP
B. Enabling Mobile Connect
C. Configuring Journey Builder
D. Setting up the Data Structure

Answer: A,D

Explanation:
Explanation
Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention policies, and managing subscriber status.
Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.

NEW QUESTION # 89
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. Automation Studio Query Activity
B. CSV download of bounce data in My Tracking
C. Discover Deliverability Complaint Rate Report
D. Automation Studio Tracking Extract

Answer: D

Explanation:
To get the last 30 days of Bounce data in bulk and in a pre-defined format, a Marketing Cloud admin should use B. Automation Studio Tracking Extract. This tool allows the admin to extract detailed bounce data for a specified period, providing comprehensive insight into delivery issues. The Tracking Extract can output data in a CSV format, which can be imported into other systems for further analysis or reporting.

NEW QUESTION # 90
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A. Edit permissions and Grant permissions to Send
B. Remove the Marketing Cloud Viewer Role
C. Add the Role Marketing Cloud Channel Manager
D. Edit permissions and deselect Deny for Email Sending

Answer: A

Explanation:
Explanation
To resolve the issue of the user not being able to send an email, the admin should edit permissions and grant permissions to send. Permissions are settings that control what users can access and do in Marketing Cloud. Granting permissions to send means that the admin can enable the user to create and send emails from Marketing Cloud3. The user needs this permission to perform their task of sending an email.

NEW QUESTION # 91
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Lists
B. Publication Lists
C. Data Extensions
D. Groups

Answer: A,B

Explanation:
Explanation
The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.

NEW QUESTION # 92
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the files are placed in the correct subfolder within the SFTP
C. Use the exact file name used for the trigger in the Import File Activity
D. Make sure the team has a date stamp to avoid duplication

Answer: A

Explanation:
The error in the File Drop Automation is due to the filename pattern not matching exactly because of additional seconds and milliseconds in the filename. To resolve this issue:
Modify the Import File activity to use the %%FILENAME_FROM_TRIGGER%% personalization string.
This ensures that the Import File activity dynamically accepts the filename exactly as it is uploaded to the SFTP location.
Update the filename pattern in the automation setup to avoid hardcoding the date format and instead rely on the filename that triggered the automation.
By using %%FILENAME_FROM_TRIGGER%%, the automation becomes flexible and will correctly handle any file name that matches the initial pattern triggering the automation, regardless of additional timestamp details.
Reference: Salesforce Marketing Cloud Documentation on Automation Studio and File Drop Triggers

NEW QUESTION # 93
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